Franchisor uses design, color, and lighting to woo customers

Because 83 percent of human information is achieved from a potential client’s sense of sight, businesses ought to invest in store presentation, says successful franchisor.

Looks do count in almost all kinds of retail business, according to avid franchisor Caloy Ang, whose Suds Laundry and Dry Cleaning Services has grown from two stores in 2009 to 22 as of today and counting.